Let’s pretend for a minute your office is slammed, your secretary is brand new, and your technicians are all on vacation.
Let’s also pretend you’re walking into this customer’s house completely blind.
You don’t know the brand. You don’t know the model number. You don’t even know what’s wrong.
All you know is their washing machine is broken.
After exchanging smiles and apologizing for being late, you quickly find your way to the broken appliance and begin asking questions.
How old is the machine?
Have you had any previous repairs?
Is it making any funny noises?
Is it draining?
Is it spinning?
Because you learned early on, the more questions you ask, the easier it is to troubleshoot the problem. (And the quicker you fix the machine, the more money you make.)
You also learned every machine, and every brand, is totally different, so there’s no one-size-fits-all solution.
(And sometimes, what you think is the problem, really isn’t the problem.)
With levers, and pulleys, and switches, and motors, all working together toward an end result, if just one component of that machine fails, the whole machine stops working…
But most customers don’t see it that way, do they?
They just see a washing machine.
They don’t understand the intricate and fragile design behind their clean clothes, all they care about is looking and smelling good.
And after countless hours of online research, watching DIY videos on Youtube, calling friends & family, and finally exhausting their wits and patience, they call the experts.
Well, my friend, believe it or not, your online advertising is a lot like that washing machine.
While most small business owners and amatuer marketers only see it as “advertising,” if every component of that machine is not working seamlessly behind the scenes, your advertising is going to fail.
It’s not just the Google ads, or SEO, or Social Media that’s important, but every component of your campaign has to be in perfect harmony:
Your marketing must answer who, what, when, where, why and how
Your landing pages have to convey trust, professionalism, and competence
Your message has to be targeted, relevant, and solve their problem
Your offer has to convince them to say, “YES!” right now
Your graphic design has to create momentum
And we didn’t even mention conversions, copywriting, branding, positioning, or media.
Let’s be honest, a broken washing machine doesn’t always call for a new belt, anymore than broken advertising calls for spending more money.
You don’t always need more traffic.
You don’t always need to purchase more leads.
You don’t always need more blog posts, or social media, or more SEO.
Like the broken washing machine we talked about earlier, it likely doesn’t need a new motor, but only to replace the lid switch.
If your advertising is broken, and you’ve researched the internet for hours, watched all the DIY YouTube videos, signed up for all the internet marketing newsletters, and you’re still getting nowhere…
Why not call on a marketing consultant that knows Appliance Repair?
For the next 5 Appliance Repair Companies ONLY, I’m offering a FREE Online Marketing Strategy Session, where we’ll build your perfect online marketing plan, craft your perfect message, and design a winning campaign for you from the ground up.
If you’re tired of trying to figure it out on your own, tired of failing, and tired of wasting your time and money, click this link now to schedule your FREE Online Marketing Strategy Session:
About the Author: Justin Eckrich is the Creator of the Appliance Repair Marketing System, which he has successfully launched in more than 55 unique markets over the past 18 months.
Appliance Repair Marketing, LLC. is the only online marketing agency in the world that specializes in Appliance Repair.