4 Ways Unanswered Calls Are Secretly Sabotaging Your Business
If you’re an ARM client, you’re paying us thousands of dollars every month to make your phone ring. And yet, we still have clients making excuses about why they can’t answer the phone every time. It’s crazy. So today, it’s time for a little tough love. I’m sharing this with you today because I care […]
5 Reasons Why Cost Per Lead Is The Wrong Way To Measure Your Marketing
Getting leads from Home Advisor and Angie’s List is okay if you’re just getting started. Or maybe you’re trying to keep your techs busy. If you don’t have another reliable way to fill those slots, you’ve exhausted your other resources, and getting those types of leads is the only thing that’s left, I can see […]
3 Warning Signs Your Marketing Agency Is Deceiving You
I don’t want to say “lying”… but pretty darn close. Marketing agencies have a long history of lying to their clients. I mean decades long. Going all the way back to the early 1900’s! Back then, it was called, “keeping your name before the public” and “brand advertising.” This was how marketers convinced their clients to keep paying […]
The Secret Reasons Your Marketing Agency Is Failing (But They Won’t Ever Tell You)
If I had a nickel for every time I heard a story like this… An appliance repair owner hires and fires 3 or 4 marketing agencies because…even though they all PROMISED they’d make his phone ring…none of them could. Then he FINALLY finds a marketing agency that makes his phone ring. He’s overjoyed. “Finally! Someone […]